Skeme Clothing

Skeme clothing is now official. Our site is up and running, our tees are in, and their is more clothing on the way! 

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Northskull

Recently Northskull sent me their Hooded Varsity Sweater. When i received it, and opened up the package, i was instantly excited. This company never fails to amaze me, their product is on point, and they keep innovating with new products on the regular. The Varsity Sweater is BY FAR my favorite sweatshirt, and is always getting complimented. Make sure you check them out at Northskull.com

Rihanna for Emporio Armani

The gorgeous Rihanna recently teamed up With Emporio Armani for their Spring/Summer Ad Campaign. Not much else needs to be said.

Play Cloths 2011 Holiday Lookbook

Here is the holiday season lookbook for Play Cloths. They managed to keep it simple, yet still present the Play Cloths look. I like the subtle, simple color schemes, and the flow of the entire collection.

2012 Jaguar XKR-S Convertible

Jaguar claims it's the fastest convertible on the market, with a sleek yet flashy look, here is the 2012 Jaguar XKR-S. With a 550 horsepower 5.0 liter V8 engine, it supposedly goes from 0-60 Mph in around 2 seconds.

Northskull !

I have recently had the chance to work with Northskull, a fairly new, innovative fashion and clothing company. First off, i want to say i really like what they are doing, and the direction they are headed in. All their products are top of the line, and made to last. Not only that, but they are ALL on point, and some of the freshest accessories around. I will be posting more about them, as well as more product reviews. For the time being, be sure to check out their website for yourself.. Northskull.com 

Headlines - Drake.

Drake really shows why he is one of the best rappers around with this track, fitting titled 'Headlines.'
Drake truly has been making headlines with songs like Dreams Money can Buy, which are off his upcoming album, Take Care. Boi-1da and Noah '40' Shebib are the two responsible for the bouncy beat that is behind the smooth, well though out lyrics of Aubrey 'Drake' Graham. Drake will be making even more Headlines for sure when he drops his sophomore album, Take Care.

Drake - Headlines by Hypetrak

Proceed - Wiz Khalifa (Ft. Curren$y & Big Sean)

Wiz Khalifa has dropped what is now the Fifth Song he has dropped in the last five days. The song 'Proceed' is just another product of extensive recording sessions between Wiz, big Sean and Curren$y. The three artists will be dropping a collaborative mixtape shortly this week.

Wiz Khalifa x Curren$y x Big Sean - Proceed by Hypetrak

Mac Miller - Best Day Ever [Video]

I've been following Mac Miller for a really long time now, posting Mac Miller videos, mixtapes and interviews here and there. This video sort of gives you the feeling of watching Mac grow up, from being a toddler, to being am adult. The Pittsburgh born rapper has started to create a lot of hype, releasing the Mixtape Best Day Ever a few months back. Mac Miller's music has progressed, and he has recently started on a sleeve up his arm. Anyway, here is the really well done video for Best Day Ever by Mac Miller.

Big Sean x Interview Magazine!

Recently after Big Sean dropped his 1st album "Finally Famous," Interview Magazine sat down with Sean for an interview. The GOOD Music Signed rapper goes on to talk about how he views Jay-Z & KanYe West as his mentors, and more.

Alex Chapman: The crowd went wild when Kanye came out [to perform the song "Marvin Gaye and Chardonnay"]. I saw Jay-Z was there too.
Big Sean: Yeah, that was crazy. I’ve put in a lot of fucking work, man. I take pride in it—I do it for my fan base. I used to ride to school listening to Kanye and Jay-Z. And then having them fools at my show? You know? They were my idols.

With all the material you’ve come out with via mixtapes, it’s crazy to think that this is really just the beginning. What’s been the difference between the music you’ve made in the past and making an official, debut album?
There are a lot of sample clearings. Because of that, I couldn’t put out some of the things I wanted to put out. I was really mad about it, but the album is still a really great body of work, and I’m so proud of it. Also, with a mixtape, you can just go in and don’t have to worry about having a single or a hit record on it. You can just have 40 bar verses if you really want. But when you are doing a commercial release, you have to make music that you can play around the world—at concerts, barbeques, stadiums, whatever the occasion might be. It’s definitely a different process, but the thing for me is just to do it well. I can’t wait to use what I learned on this album and apply it to the next album.

Everybody knows you have a great relationship with Kanye, but I’m curious about your correspondences with Jay-Z.
He’s a great guy. He’s like Kanye’s big bro—he’s family. We’ve had dinners where we just kick it with each other and talk and I just soak up knowledge from him. Once, we were in the studio and we just talked for hours—it was just me, him, Kanye and I think NO ID was there, and I was just thinking “Damn, how did I get here?” Jay-Z is definitely a person who doesn’t give a shit and, from an OG’s standpoint, lets you know if you made a mistake so you don’t make another.

With so many big stars helping shape your career, I have to ask: where do you see yourself in five years?
That’s a good question. I think I just want to be remembered for my story and as an example to always move on the impulse of your heart, and not give a fuck what people think. When I graduated from high school, the teacher said I was throwing my life away following music, and the same teacher invited me back to speak at the school. I don’t say that to brag, I just want to be an example. I never want to look back on life and say I wish I did something, and I don’t want anybody else to do that. I want my music to and serve as a message for this—my music to ride to, smoke to, have sex to, cry to, and just live to.

Drake - Marvins Room [Video]

Drake just released the video for his latest song, Marvins Room. Like the song, the video has a very laid-back feel. This song seems to stray away from mainstream music, having a deep meaning behind it, and emotion throughout the whole thing. Heres the video.

10 Deep 2011 Summer Lookbook.

Here is 10 Deep's Summer Lookbook. 10 Deep Released it a while ago, but i decided to post it because of how clean the collection is, and the artsy feel of the lookbook. 10 Deep has an on point collection for summer, with clean jeans, tanks, shorts and even snapbacks. If you want to see the entire look book, than click here.